Lily Abel
Aspiring Media Advertising Professional, Indiana University Bloomington, Media School Student
About Lily
I’m Lily Abel, a Senior majoring in Media Advertising at Indiana University in Bloomington, Indiana. Originally from Maryland, I relocated to Indiana to explore the many opportunities offered by the Media School, to expand my knowledge, and to gain skills.
I have a deep passion for brand advertising and influencer marketing, with a strong focus on creative strategies. My strengths lie in my ability to think outside the box, communicate effectively, and stay organized in fast-paced environments.
With hands-on experience in social media management, I’ve had the opportunity to create and curate content for brands like ESPN, Bubble Skincare, and Shades News, helping them connect with their target audiences through engaging and impactful campaigns.
Involvement
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Involvement *
Social Media Marketing Intern 2024, Shades Media
Helped manage the company’s social media account to promote users to the newly launched news app.
Indiana University Ad Club 2024, Active Member
Engaged in industry trends, developed targeted advertisements, and collaborated with professionals to gain hands-on experience for the advertising field.
Public Relations Society of America 2024, Active Member
Helped with social media management and blog posts which led me to learn and apply the skills taught in my future skills.
Appetite Ad Agency 2024, Active Member- Indiana University
Student-run advertising agency where I led developing and managing the agency’s digital and social media presence. I collaborated closely with team members to gain brand visibility and achieve key marketing objectives.
ESPN New York- Good Karma Brands Marketing Intern 2025
I engaged with partners and fans to create meaningful interactions and enhance the overall event experience. I assisted with event planning, set up, and on-site execution. Additionally, I attended marketing meetings and networking sessions to strengthen partnerships and expand my industry knowledge.
Buisness Opperations Intern 2024, Sodel Restaurant Group
Used digital media skills to create a presentation highlighting the company’s social media and market outreach. Used various social media platforms to broaden the company’s market reach.
Brands Worked On
Click on any of the brands above to explore my work, and scroll down for detailed descriptions.
Visual Mockups of postcards created
Created postcard mockups using Canva and Photoshop for ESPN–Good Karma Brands, designed to be shared with brand partners.
ESPN–Good Karma Brand Work
Final Project: Toyota Partnership – ESPN New York Internship
Developed a mock partnership pitch between Toyota and ESPN relating to their College Football Tailgate Tour.
I created a comprehensive presentation that highlights strategic opportunities, brand synergy, user engagement, and media visibility among fans.
Collaborated on a strategic brand audit of Emi Jay, analyzing its identity, social media presence, and Gen Z consumer perception within the beauty and accessories space. Using social listening, surveys, and competitive research, our team identified key opportunities around brand storytelling, product focus, and cultural relevance.
The project concluded with a final strategic presentation outlining actionable recommendations for EmiJay’s future growth.
Emi Jay Brand Strategy & Media Audit
Projects: Patagonia
Created and designed interactive advertisements to promote the adventurous brand Patagonia, to gain and attract viewers.
SoDel Restaurant Group Media Management
Media Improvement Presentation
Crafted a final presentation highlighting future improvements to the company’s socials and successful tactics to gain more viewers.
Glossier’s Media Strategy Analysis Paper
Analyzing Glossier Skincare Marketing Strategy
In this project, I created an in-depth analysis of a contemporary brand’s media strategy, examining how effectively it navigates today’s dynamic digital landscape. By assessing the brand's content strategy and audience engagement methods, I evaluated how well it maintains consistency across various social media platforms. Additionally, I analyzed the metrics used to measure its media strategy.
Tums Advertisement
Tum’s Mockup
Created an advertisement for Tums to promote their flavored antacid tablets during the holiday season
Dave’s Hot Chicken Ad
In my Intro to Advertising class, I created a series of strategic advertising concepts to promote Dave’s Hot Chicken. Through this project, I developed three dynamic campaigns that demonstrated creativity, effective messaging, and a deep understanding of brand identity, showcasing my ability to connect bold ideas with a compelling visual and narrative appeal.
Daves Hot Chicken Ad
Zara Vs Aritizia Comparative Analysis Writing Piece
Writing Piece
Crafted a comparative analysis of the clothing brands Aritzia versus Zara. Wrote about the differences between the two companies and how they could improve their brand as a whole.
Strategic Advertising Plan
In my Consumer Marketing course at Indiana University, I developed a comprehensive strategic advertising plan for Gull Beer. The plan included in-depth financial analysis, audience segmentation, and consumer behavior insights, offering targeted strategies to enhance the brand's market presence.
Gull Beer Advertising Plan
3M Duct Tape Concept Presentation
Developed and designed two creative print ad concepts for 3M Multi-Use Duct Tape, using Canva to craft visually compelling mock ads highlighting the product’s durability. Created a final PowerPoint presentation that detailed the ad copy, tagline, and design process, showcasing the strategic approach used.
"Lily is a dependable, detail-oriented leader with exceptional problem-solving skills and a knack for creative solutions. It's been incredibly fulfilling working alongside her to organize events to unite all members.. "
What others are Saying…
Contact me!
(301)-956-9560
Lcabel56@gmail.com
